Creative packaging involves innovative designs and solutions that not only help products stand out above the rest, increasing the product’s growth and success, but also provides more sustainable and cost-effective solutions through the lifespan of the package – from the warehouse and assembly line to store shelves and customers’ hands. Creative solutions for packaging can have a positive effect on a product’s and business’s marketing campaign, and can also cut shipping and storage costs with creative and sustainable designs.
A product’s marketing strategy can rely heavily on the product’s packaging, as the package sends a message that conveys style, purpose and values. At the point of sale, a packaging design must catch the customer’s eye in a matter of seconds, giving the customer reason to pick up the package and make the purchase.Creative packaging techniques help products stand out in a crowd of similar items, through bold colors, attractive shapes and elements of convenience.
Simplicity, ease of transport and storage are also important considerations, as customers typically want packages that are easy to carry rather than awkward packaging that will fit in very few spaces.